Our vision
Africa's next generation of venture building.
To become one of Africa's leading venture builders, creating innovative businesses that transform industries, empower people and contribute to a more inclusive and sustainable future.
About Asary Ventures
Building tomorrow's businesses. Creating lasting impact.
A South African innovation company building purpose-driven businesses through technology, entrepreneurship and human-centred innovation.
Our role
More than an investment company.
Asary Ventures was established to create, develop and support a portfolio of innovative South African businesses.
We build and invest in businesses with one clear purpose: solving meaningful problems through technology, entrepreneurship and human-centred innovation.
Our role extends beyond investing in ideas. We work with each initiative to define its proposition, develop intellectual property, establish partnerships, secure appropriate funding and prepare for commercialisation.
The portfolio currently includes PlaceMeIQ, Beyond Tomorrow Foods and The Chemistry Lab. Each initiative operates within a distinct market while benefiting from shared strategic oversight and venture-building support.
Whether we are transforming education through responsible artificial intelligence, developing healthier food solutions or creating opportunities for emerging fashion entrepreneurs, our focus remains the same: building businesses that matter.
Our mission
Meaningful challenges. Scalable solutions.
To identify meaningful challenges, develop innovative solutions and build scalable businesses that create economic opportunity, improve lives and showcase South African innovation to the world.
What we believe
Principles that guide every venture.
Innovation with purpose
Innovation should solve real problems, not simply introduce new technology.
Opportunity for everyone
Talent exists everywhere. Opportunity does not. We create platforms that help people realise their potential regardless of background.
Building for impact
Success is measured by commercial performance and the positive impact our businesses have on society.
South African excellence
We believe world-class innovation can be conceived, designed and built in South Africa for local and global markets.
Long-term value
We build sustainable businesses that continue creating value for customers, partners, communities and future generations.
Asary Intelligence
The operating capability behind our digital ventures.
Asary Intelligence is the technology and operating company supporting the development and commercialisation of Asary Ventures' digital initiatives.
It brings together product strategy, software engineering, artificial intelligence, data, integration and digital platform capabilities. Its initial focus is PlaceMeIQ.
Explore PlaceMeIQ