Our vision
South African technology with international potential.
To build PlaceMeIQ into a trusted placement-management platform that improves institutional coordination, student experience and data-informed planning in South Africa and beyond.
About Asary Ventures
Building ideas for tomorrow.
A South African venture-development and intellectual property company building PlaceMeIQ for institutional placement management.
Our role
More than an investment company.
Asary Ventures (Pty) Ltd is a privately held South African innovation and venture-development company established to create, own and commercialise purpose-driven businesses and intellectual property.
We identify meaningful problems, develop scalable propositions, establish the required intellectual property and operating capabilities, secure strategic partnerships and prepare ventures for sustainable commercial growth.
Our flagship technology product is PlaceMeIQ, a proprietary B2B SaaS platform being developed to transform Teaching Practice, Work Integrated Learning and SACE compliance management.
PlaceMeIQ is the focal technology of Asary Ventures. It combines product development, institutional workflow design, trusted data, geospatial optimisation and planned responsible AI capabilities in one scalable platform proposition.
Our focus is building PlaceMeIQ responsibly, validating it with the education sector and preparing it for controlled pilots and sustainable commercial growth.
Our mission
Meaningful challenges. Scalable solutions.
To develop PlaceMeIQ responsibly, validate it with institutions and partners, and prepare the platform for sustainable commercial growth.
What we believe
Principles that guide our work.
Innovation with purpose
Innovation should solve real problems, not simply introduce new technology.
Opportunity for everyone
Talent exists everywhere. Opportunity does not. We create platforms that help people realise their potential regardless of background.
Building for impact
Success is measured by commercial performance and the positive impact our businesses have on society.
South African excellence
We believe world-class innovation can be conceived, designed and built in South Africa for local and global markets.
Long-term value
We build sustainable businesses that continue creating value for customers, partners, communities and future generations.
Leadership
Complementary skills behind PlaceMeIQ.
Gavin and Tracy Asary bring complementary capabilities to PlaceMeIQ. Gavin leads the product, technology and delivery areas, drawing on his enterprise technology and programme leadership experience. Tracy leads the commercial and stakeholder areas, bringing strong sales, customer relationship and market-development expertise. Together, they combine the technical capability required to develop PlaceMeIQ with the commercial and stakeholder focus needed to implement and scale it successfully.
Product, Technology and Delivery
Gavin Asary
Co-Founder, Product and Technology Lead
Gavin Asary is the Co-Founder and Product and Technology Lead for PlaceMeIQ. He holds an MPhil in Information Technology and brings extensive experience in enterprise technology leadership, solution architecture, applications, data, systems integration, process digitisation and large-scale programme delivery. Within PlaceMeIQ, Gavin leads the product vision, technical architecture, development governance and overall delivery of the platform.
Experience highlights
- MPhil in Information Technology
- Senior enterprise technology leadership
- Solution architecture and process digitisation
- Enterprise applications, data, analytics and integration
- Large-scale programme and project delivery
- Technology governance
PlaceMeIQ contribution
Product leadership, product vision, programme management, solution architecture, business analysis, delivery governance and technical direction.
Commercial and Stakeholder Leadership
Tracy Asary
Co-Founder, Commercial and Stakeholder Lead
Tracy Asary is the Co-Founder and Commercial and Stakeholder Lead for PlaceMeIQ. She brings strong sales management, customer relationship and commercial experience, together with a practical understanding of customer needs, stakeholder engagement and market development. Within PlaceMeIQ, Tracy leads the commercial strategy, stakeholder relationships, institutional partnerships, customer discovery, market positioning and go-to-market planning.
Experience highlights
- Sales management and commercial experience
- Customer relationships and stakeholder engagement
- Customer-needs analysis
- Market positioning and business development
- Institutional and strategic partnerships
- Market adoption and go-to-market planning
PlaceMeIQ contribution
Commercial strategy, customer discovery, stakeholder engagement, partnership development, institutional relationships, market positioning and go-to-market planning.
Enterprise technology leadership combined with commercial, customer and stakeholder expertise.
Asary Intelligence
The technology capability supporting our digital products.
Asary Intelligence provides product engineering, software development, artificial intelligence, data and integration capabilities in support of Asary Ventures' digital products.
Its initial focus is supporting the development of PlaceMeIQ. PlaceMeIQ and its associated intellectual property are owned by Asary Ventures (Pty) Ltd.
Explore PlaceMeIQ